Week 6-22-2026

THE PARTNERSHIP WEEK

Most contractors spend all their time trying to find customers.

Many forget there are people already talking to their ideal customers every day.

This week's goal is simple:

Build referral partnerships.

One good partnership can send you work for years.

OBJECTIVE

By the end of this week you should:

• identify referral partners

• make new business connections

• create referral opportunities

• expand your network

• increase your visibility

STEP 1 — MAKE A LIST OF 20 POTENTIAL PARTNERS

Think about people who serve the same customers you do.

Examples:

• realtors

• landscapers

• plumbers

• electricians

• roofers

• pressure washers

• handymen

• property managers

• pest control companies

• painters

• tree companies

Write down 20 names.

STEP 2 — CONTACT FIVE THIS WEEK

Call, text, email, or message them.

Simple message:

"Hey, my name is ____. I own a local ______ company. Just wanted to introduce myself and see if there might be an opportunity to refer business back and forth."

Keep it simple.

STEP 3 — VISIT TWO BUSINESSES IN PERSON

Stop by.

Shake hands.

Introduce yourself.

People do business with people they know.

Most contractors never do this.

That's exactly why it works.

STEP 4 — CREATE A REFERRAL POST

Make a social media post highlighting another local business.

Example:

"Had the opportunity to work alongside XYZ Landscaping this week. Great company."

You don't need anything from them first.

Lead with value.

STEP 5 — LOOK AT YOUR LAST 10 JOBS

Ask yourself:

Who could have referred this customer?

Was it:

• a realtor?

• another contractor?

• a landscaper?

• a property manager?

Those are people worth building relationships with.

STEP 6 — CREATE YOUR PARTNER LIST

Start a note on your phone titled:

"Referral Partners"

Add:

• business name

• contact person

• phone

• email

• notes

This becomes a valuable asset over time.

THIS WEEK'S LESSON

Most contractors spend their time looking for customers.

The smartest contractors spend time looking for people who already have customers.

One relationship can outperform months of advertising.

DO NOT THIS WEEK

❌ Buy leads

❌ Hire a marketing company

❌ Spend money on a new website

❌ Wait for people to find you

❌ Assume networking doesn't work

EXPECTED RESULTS

You may see:

• referral opportunities

• new relationships

• strategic partnerships

• future job opportunities

• increased local visibility

FINAL INSTRUCTION

This week, stop trying to meet more customers.

Start trying to meet more people who already serve your customers.

A single good referral partner can be worth thousands of dollars over the life of your business.

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