Contractor Leads Weekly

Week 6-29-2026

WORK SMARTER WEEK

Increase Revenue Without Finding More Customers

Most contractors think they need more leads.

Sometimes they simply need to make more money from the leads they're already getting.

This week's mission is to increase your average job size while qualifying better customers.

A $2,000 job with a $500 upsell is worth more than finding another $500 job.

OBJECTIVE

By the end of this week you will:

• qualify better leads

• stop wasting time on price shoppers

• identify upsell opportunities

• increase your average ticket

STEP 1 — STOP QUOTING ONLY WHAT THEY ASK FOR

When you're on-site, look around.

Ask yourself:

"What else could I solve while I'm here?"

Examples:

Pressure Washing

• Gutters

• Driveway

• Sidewalk

• Fence

• Patio

• Roof wash

Junk Removal

• Garage cleanout

• Shed cleanout

• Brush removal

• Appliance removal

• Light demolition

Excavation

• Drainage improvements

• Gravel driveway repair

• Culvert replacement

• Grading

• Retaining wall

• Land clearing

Many customers simply don't know you offer these services.

STEP 2 — ASK ONE SIMPLE QUESTION

Before leaving every estimate, ask:

"While I'm here, is there anything else around the property you've been thinking about getting done?"

That one question can add hundreds—or thousands—to a job.

STEP 3 — QUALIFY YOUR LEADS

Before scheduling an estimate, ask:

• What are you looking to have done?

• When are you hoping to get started?

• Have you gotten any other estimates?

• What's most important to you—price, quality, or getting it done quickly?

These questions help you understand who is serious and who is just shopping.

STEP 4 — REVIEW YOUR LAST FIVE JOBS

Look back at your last five completed jobs.

Write down one additional service you could have offered on each one.

If you can think of one now...

You probably could have sold it then.

STEP 5 — ADD AN "OPTIONAL SERVICES" SECTION

Every estimate should include:

Optional Services

Examples:

□ Wash driveway

□ Clean gutters

□ Remove brush pile

□ Spread gravel

□ Seed and straw

□ Haul away debris

Customers often buy because the idea is placed in front of them.

STEP 6 — TRACK YOUR RESULTS

This week keep track of:

• Number of estimates

• Number of upsells offered

• Number accepted

• Additional revenue generated

You can't improve what you don't measure.

THIS WEEK'S LESSON

Most contractors believe growth comes from finding more customers.

Many times it comes from serving the customers you already have more completely.

Increasing your average job by just $300 can have a huge impact over the course of a year.

DO NOT THIS WEEK

❌ Assume customers know everything you offer.

❌ Rush through estimates.

❌ Be afraid to suggest additional work that genuinely benefits the customer.

❌ Chase every lead without qualifying them first.

EXPECTED RESULTS

By the end of the week you should:

✓ Spend less time on poor-quality leads.

✓ Increase your average estimate amount.

✓ Discover new revenue opportunities on jobs you're already quoting.

✓ Become more intentional with every estimate.

FINAL THOUGHT

The easiest customer to sell to is the one who's already standing in front of you.

Before you spend money trying to find another customer, make sure you're providing every solution you can to the one you already have.

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