THE REFERRAL WEEK

Most contractors say they want more referrals.

Very few have a system for getting them.

This week's goal is simple:

👉 Generate more referrals without spending money on advertising.

OBJECTIVE

By the end of this week you should:

• ask for referrals

• reconnect with past customers

• create referral opportunities

• strengthen relationships

• increase word-of-mouth business

STEP 1 — CONTACT 10 PAST CUSTOMERS

Go through:

• phone contacts

• invoices

• estimates

• old jobs

Pick 10 past customers.

Send this message:

"Hey [Name], hope everything is going well. Just checking in to make sure everything is still working like it should. Let me know if you ever need anything."

That's it.

No sales pitch.

No pressure.

WHY THIS WORKS

Most contractors disappear after the job.

The customer forgets them.

The contractor who checks in stays top of mind.

STEP 2 — ASK FOR ONE REFERRAL EVERY DAY

One.

Not ten.

One.

When talking to a happy customer:

"If you know anyone else who could use help, I'd appreciate you keeping me in mind."

Simple.

Professional.

Easy.

STEP 3 — CREATE A CUSTOMER SPOTLIGHT POST

This week make one post featuring a completed project.

Example:

"Finished this retaining wall project for a great customer in Carrollton this week."

Post:

• photos

• results

• brief explanation

People trust work that real customers have already paid for.

STEP 4 — THANK YOUR BEST CUSTOMER

Think about the customer who:

• referred people

• paid quickly

• was easy to work with

Send them a simple thank-you text.

No sales.

Just appreciation.

Relationships matter.

STEP 5 — REVIEW REQUEST WEEK

Ask 3 customers for reviews.

Simple text:

"Would you mind leaving me a quick review if you were happy with the work?"

Don't overcomplicate it.

STEP 6 — BUILD YOUR REFERRAL LIST

Start a simple note on your phone.

Title:

"Referral Sources"

List:

• past customers

• realtors

• landscapers

• builders

• property managers

• other contractors

This becomes a long-term asset.

THIS WEEK'S LESSON

The easiest lead is often not a stranger.

It's someone who:

• already knows you

• already trusts you

• already paid you

• already saw your work

Many contractors spend all their time chasing cold leads while ignoring warm relationships.

DO NOT THIS WEEK

❌ Buy more advertising

❌ Chase shiny marketing tricks

❌ Ignore past customers

❌ Assume referrals happen automatically

❌ Wait for people to remember you

EXPECTED RESULTS

You may see:

• referral conversations

• repeat work

• review growth

• more word-of-mouth activity

• stronger local relationships

FINAL INSTRUCTION

This week, stop looking farther away for leads.

Start with the people who already know your name.

Many contractors are sitting on more opportunity than they realize.

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Email us: admin@contractorleadsweekly.com

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